12A – Figuring Out Buyer Behavior No. 1


1.     Small local residents that need less than 1500 bales of pine straw.

2.        
a.       Homeowner in Live Oak, Florida
                                                    i.      The homeowner of a 4 Arce middle-class home that needs mulching. Homeowner recognizes the need but does not need large amounts of straw. Homeowner recognizes the need the most when the family is coming over for Easter/Fourth of July or other outside holidays.
b.       Wealthy Homeowner in Jacksonville, Florida
                                                    i.      10 Acre mansion homeowner in Jacksonville. The owner recognizes the need and asked about ordering straw ahead of time. This isn’t possible due to PS being a product that expires. The homeowner doesn’t have much family and has the need more often around the same time of year. This is because he only does it once a year. This results in more product being purchased because the PS takes about 8 months to fade white.
c.       Wealthy Homeowner in Lake City, Florida
                                                    i.      140 Acre ranch owner that could potentially order large amounts of straw but decides to order 3 times a year in small amounts. This homeowner orders PS 2 times a year in order to make sure the driveway looks the best.  

6) Conclusions: Homeowners has set times of the year when their need is the most visible. Bi-Yearly installation contracts would be the best form of to manage clients with the best times of year being at the start of summer and before Thanksgiving. This would maximize the appearance for the holiday seasons and outdoor seasons. The grouping of small homeowners into blocks could mitigate the costs of small vending to residents.


Comments

  1. Ariel CivelekJune 14, 2019 at 9:44 AM

    I have been reading the last few post that you have done and you clearly have some knowledge in this area. I feel that your plan is great to be executed just wondering though if the market is only for your particular area or you are willing to expand to other locations. Along with your behavior, I see that the demographics are wealthier people which those are the ones that pay for gardening services. I look forward to reading more about this.

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