15A – Figuring Out Buyer Behavior No. 2


1)    Find three people who would fit that segment and arrange to interview them.
a.     Wealthy Land Owner in Lake City
b.     Small home owner in Lake City
c.     Large PS Installation Company
3),4),5), 6) Wealthy Land Owner in Lake City:
                                                    i.     Sought information by asking other wealthy friends who’ve had PS Installed before. Quality and timely-ness is the most important factor for them. They didn’t even know how much they paid until after the purchase. Purchased PS 2 times a year, in the 1000’s  
d.     Small home owner in Lake City:
                                                    i.     Price was the largest factor. They shopped for PS at different commercial retailers like Lowes and Home Depot. They had no reference of Quality of true price point. These commercial Competitors sell bales at an inflated price point of 3.86-4.25 just the bale with installation not included. Purchased PS once a year, in the 100’s.
e.     Large PS Installation Company
                                                    i.     They were unmoving in price as they pay their suppliers the same, as such, price isn’t a factor. They use from high to lower quality straw but they prefer the higher quality straw in certain areas. They said that the most important factor for them was the reliable transportation and quantity. Purchased PS Year-Round in the 100,000’s
Draw conclusions. All of these segments had very different forms of searching for information and creating alternatives. They had very different standards of what quality was and found different post purchase evaluations. These are very different markets that require separate marketing and segmentation efforts.

Comments

  1. lauren danaJune 30, 2019 at 3:13 PM

    Hey, really good job on the assignment. You answered all parts of the assignment really well and in detail. I like your word choices and the way you responded to everything.

    ReplyDelete
  2. Nicholas LorenzoJuly 1, 2019 at 3:57 PM

    Interesting post, Robert! I appreciate the fact that you were blunt, direct, and quick to the point when it came to summarizing your interviews. I think that these facts will truly help serve you when best figuring out how to cater to your target audience. It was also great that you got a variety of people to interview so as to represent the different people you might need to keep in mind for your venture.

    ReplyDelete

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