18A – Create a Customer Avatar

My Customer is a wealthy, retired landowner with a large farm home. He enjoys golfing and fishing. They drive an old, blue Ford Pick up truck but they also have new ford trucks and a grey or White SUV for his wife. He enjoys sports, racing, and hunting shows. They have multiple children but they are adults now. They conservative but not the crazy kind. He is in his 60's but they feel like they are in their 20's because they don't worry about much. 
We have in common a love for the outdoors and a lifestyle that is based on agriculture and the environment. We have in common an understanding of the importance of environmental impacts of soil erosion and the development of agriculture. These things are not a coincidence as they come from a life of working in agribusiness and a common value the environment. 

Comments

  1. WadboyJuly 6, 2019 at 3:17 PM

    This is dope! I really like the pictures that you included. It seems to be the case that you really know your target demographic and have interacted with the kinds of people that you desire to buy your product/ service. Maybe a good way to have expanded on this is to have explained how your personal experience in this field has brought you to the conclusion that older, retired landowners are the perfect niche for your idea. Great Job!

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  2. Peyton WhittingtonJuly 8, 2019 at 7:46 AM

    Hey Robert! The "conservative but not the crazy kind" made me laugh out loud. I also appreciated the pictures included, since they helped me understand pine straw and its importance to agriculture and your customer avatar. I would've liked to see you get inside the head of your avatar in the first paragraph a bit more. Really try to imagine the nitty gritty details about their life!

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